Juliana Payne

Senior Consulting Associate

Juliana Payne has over twenty years senior experience in industry associations and not-for-profit organisations, as well as public sector policy development and implementation at State and Federal levels.

As CEO of peak industry bodies Restaurant and Catering Industry Association and the National Tourism Alliance, she was responsible for leading the development and execution of both long-term strategy and day to day operations: memberships, sponsorships, government relations, policy development, marketing and promotion, communications, national events, product development and financial sustainability.

As a senior executive of the Australian Hotels Association, she was responsible for managing and implementing member and sponsor recruitment and negotiations, lobbying and advocacy on national issues, policy development and communications.

As a senior executive at the National Heart Foundation and Canteen, she was responsible for negotiating and securing major national partnerships.  At Canteen she oversaw community fundraising, corporate partnerships and grants applications.  At the Heart Foundation she was seconded to a key change management role, assisting to plan and implement a major review of the organisation’s fundraising and marketing strategy.

She has held senior roles in the public sector at State and Federal level responsible for industry policy, research and analysis, and corporate and strategic planning.

Since joining Catalyst Management in 2019, she has worked on a large number of fundraising strategy and tactical projects, and in particular has worked on planned giving/gifts in wills strategies for Moriah College Foundation and The Joint Australia (part of a global Jewish humanitarian organisation).

Juliana has a BA Hons (First Class) in English and a Master of Arts in English.


Combat the Effects of High Inflation on Donors’ 2023 Giving

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