The George Washington University

The Goal

Provide legacy and charitable estate planning services to loyal donors and advisory board members to help the University secure more planned gifts.

The Starting Point

GW’s Assistant Vice President for Development, Planned Giving wanted to increase the number of new planned gifts and to offer legacy planning services to some of the University’s most loyal donors – particularly to the Schools of Medicine, Engineering and Business. Leaders made a decision to act.

The Strategy

The Results

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